You then tested a specific variable or characteristics of one of your customers and the results of the test revealed that there seems to be a statistical significance.Īs a modern data-savvy individual, you then begin to dredge through all the available data, while you are conserving a huge leap of information and characteristics about your customers.

Let’s imagine that you want to evaluate the fact that some subsets of your prospects or customers are more likely to upgrade than others. What Does Data Dredging Means in Your Business In the simplest sense, data dredging is described as the act of seeking information from a set of data than it actually contains. In contrast, the traditional or conventional scientific method of data dredging begins with the hypothesis and then extends through the stages of data examination.Īlternatively conducted for unethical purposes, data dredging is a data mining process that possibly circumvents the traditional techniques of data mining which may then results in premature conclusions.

Data dredging hypothesis testing